PEPPERIDGE FARM || HAVE A LITTLE TASTE

How do you show off Pepperidge Farm’s discerning taste in their first brand campaign in more than two decades?

You get a refined British woman like Ted Lasso star Hannah Waddingham to wax poetic about their cookies. Who else is better fitted for the job of cookie connoisseur?

Fun fact: this ad was in the Top 5% best performing of all ads tested across Ipsos’ creative database (Whatever that means)